Boom time for beetroot, the new superfood:
Sales up 20% in four years after claims root vegetable can help treat
blood pressure and boost athletic performance
The humble and once unpopular beetroot has achieved superfood status
Scientists claim beetroot can help athletic performance and blood pressure
Retail analysts suggest total sales of vegetable are up by 20% in 4 years
Served sliced and doused in vinegar, beetroot was once regarded as a rather old-fashioned addition to a summer salad.
But the root vegetable is enjoying a remarkable renaissance – being eaten fresh, added to soups and baked as an alternative to potato crisps.
Following decades of decline, beetroot sales are rising sharply and farmers have had to dramatically increase their planting to meet demand.
It has even achieved superfood status, after scientists claimed beetroot juice is capable of boosting athletic performance and can help treat high blood pressure.
Retail analysts Kantar suggest total sales of the vegetable are up by 20 per cent in four years, while Tesco reports sales of beetroot juice have surged by 50 per cent in just one year.
Beetroot is a good source of iron and folic acid. It also contains nitrates and other antioxidants, which can help lower blood pressure and the risk of cancer.
It also sells the root vegetable as an ingredient in soups, pies, crisps and in various dips and side dishes, while home cooks are even using the vegetable in sweet dishes such as cakes.
Tesco beetroot buyer Ravi Patel: ‘For years younger customers associated beetroot with the pickled variety that was enjoyed by their grandparents but all that has changed now.
‘These days beetroot has become known as a super food and its popularity has grown to record levels in the last four years.
‘There has been a lot of publicity about its health benefits, especially in helping to lower blood pressure and this has helped boost demand.
Source Mail Online
The humble and once unpopular beetroot has achieved superfood statusScientists claim beetroot can help athletic performance and blood pressure
Retail analysts suggest total sales of vegetable are up by 20% in 4 years
Served sliced and doused in vinegar, beetroot was once regarded as a rather old-fashioned addition to a summer salad.
But the root vegetable is enjoying a remarkable renaissance – being eaten fresh, added to soups and baked as an alternative to potato crisps.
Following decades of decline, beetroot sales are rising sharply and farmers have had to dramatically increase their planting to meet demand.
It has even achieved superfood status, after scientists claimed beetroot juice is capable of boosting athletic performance and can help treat high blood pressure.
Retail analysts Kantar suggest total sales of the vegetable are up by 20 per cent in four years, while Tesco reports sales of beetroot juice have surged by 50 per cent in just one year.
Beetroot is a good source of iron and folic acid. It also contains nitrates and other antioxidants, which can help lower blood pressure and the risk of cancer.
It also sells the root vegetable as an ingredient in soups, pies, crisps and in various dips and side dishes, while home cooks are even using the vegetable in sweet dishes such as cakes.
Tesco beetroot buyer Ravi Patel: ‘For years younger customers associated beetroot with the pickled variety that was enjoyed by their grandparents but all that has changed now.
‘These days beetroot has become known as a super food and its popularity has grown to record levels in the last four years.
‘There has been a lot of publicity about its health benefits, especially in helping to lower blood pressure and this has helped boost demand.
Source Mail Online
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